We are
Wealth Architects. Wealth Engineers. Tax Strategists. Estate Attorneys. Techies. Designers. Writers. Researchers. And more.

We are the Builders @ Wealth Factory. We help entrepreneurs and business owners recover cash flow and build the lives they love.


Garrett Gunderson

Garrett Gunderson is Founder and Chief Wealth Architect of Wealth Factory, a lifelong entrepreneur, keynote speaker and a New York Times best-selling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. He has dedicated his life to educate and serve hard-working, honest business owners.

Garrett comes from a 4th generation coal mining family, raised in rural Utah. His great-grandfather left Sangiovese, Italy to escape government corruption and excessive taxation. He came to America and was separated from his family for 7 years, living in a tent so he could build a better life for his family.

Garrett's approach to personal finance is firmly rooted in this history. His company, Wealth Factory, helps self-made business owners and entrepreneurs who understand hard work — but who haven't been given the proper financial tools to build lasting wealth. Because even though Garrett's great-grandfather understood the value of hard work, he never got to enjoy it. And without proper structures, hard work is like eating soup with a fork. You keep busy, but stay hungry.

So Garrett imagined his great-grandfather was his client. How could he have helped him grow his wealth faster? And with that thought in mind, he built the kind of company that would have helped his great-grandfather build Economic Independence in 3-7 years instead of taking three generations to break the cycle of scarcity.

The process Wealth Factory uses to help you is simple. First, we recover leaking money that's rightfully yours. Next we connect you with experts who create a framework that preserves, protects and grows your money. And finally we build structures that help you live wealthy now while creating a lasting family legacy.

This family legacy — and the burning desire to pass on what he's learned to his children — are what drive Garrett to help others. He now spends his time innovating new financial tools and technologies that help small business owners and entrepreneurs like you build lasting wealth, live the life you love, and pass on a lasting family legacy of your own. He believes your legacy is defined not just by money, but by the values and contribution you pass along.

Over the past decade, he's carefully built a team of financial experts around him to help guide other entrepreneurs toward Economic Independence. A key part of that team is called The Accredited Network.


Every one of our experts is fiercely, thoroughly vetted

Building a personal finance team doesn't happen over night. Over the years, we've tested every strategy, detail, and dynamic that contributes to a great team.

We do our own personal finances with every one of our experts, and they have to do business in alignment with our values. Here's a glimpse of what we require of them:

Interview with us for 6-12 months, complete our required reading list, and attend our events.

Work on our own personal finances so we can see how knowledgable they are in their area of expertise, how they stack up results-wise against our existing team, how good they are at teaching, and how they do business.

Share the same core values of entrepreneurship, production, prioritizing cash flow, knowledge, building a strong financial foundation while eliminating unnecessary risk, and a wealth architecture around the values and goals that are truly important to our clients instead of a cookie-cutter retirement dream that tells people to shrink back, delay, and defer until they're too old to work.