We are
Wealth Architects. Wealth Engineers. Tax Strategists. Estate Attorneys. Techies. Designers. Writers. Researchers. And more.

We are the Builders @ Wealth Factory. We help entrepreneurs and business owners recover cash flow and build the lives they love. Here are just a couple of us:

Garrett Gunderson


Garrett Gunderson is Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. And he’s personally helped countless business owners create efficient wealth strategies that fit their unique strengths.

Norm Westervelt


Norm Westervelt is Chairman of Wealth Factory. Norm has worked side by side with Garrett for over 6 years, as CFO and COO. With an MBA and 20 years on Garrett, Norm brings experience and operational excellence to Wealth Factory. He ran a $100 million company as a CFO in his 20's, bought into and grew a manufacturing company, then sold it, and became the business consultant that Garrett eventually hired on to run Wealth Factory's long term strategy.


Every one of our experts is fiercely, thoroughly vetted

Building a personal finance team doesn't happen over night. Over the past ten years, we've tested every strategy, detail, and dynamic that contributes to a great team. ***

We do our own personal finances with every one of our experts, and they have to do business in alignment with our values. Here's a glimpse of what we require of them:

Interview with us for 6-12 months, complete our required reading list, and attend our events.

Work on our own personal finances so we can see how knowledgable they are in their area of expertise, how they stack up results-wise against our existing team, how good they are at teaching, and how they do business.

Share the same core values of entrepreneurship, production, prioritizing cash flow, knowledge, building a strong financial foundation while eliminating unnecessary risk, and a wealth architecture around the values and goals that are truly important to our clients instead of a cookie-cutter retirement dream that tells people to shrink back, delay, and defer until they're too old to work.