As seen on
Exclusively For High 6 and 7-Figure Earners.
You’re Making $200K+ So Why Are You Still Living Like You’re Just Getting By?
Because without the right structure, high income just leads to higher taxes, missed opportunities, and stalled wealth. We help you fix that.
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Why This Works For 6 & 7 Figure Earners
Take Control of Your Income
You’re already earning at a high level, this shows you how to keep more of what you make, take back control, and multiply it without depending on banks, Wall Street, or outdated financial advice.
One Cohesive Wealth System
It replaces fragmented, conflicting strategies with one cohesive system that aligns your income, tax strategy, investments, and protection into a clear, intentional plan.
Clarity and Confident Decisions
You gain full visibility and control over your financial life, eliminating guesswork and allowing you to make confident, high-level decisions with precision.
Turn Income Into Legacy
It’s built for people with momentum, helping you turn strong income into structured, protected, and scalable generational wealth that actually lasts.
Build Wealth That Compounds
Instead of chasing returns or reacting to the market, you implement a repeatable, proven system designed to compound, protect, and sustain your wealth for decades and beyond.
The Results Speak For Themselves:
What You Get.
1
Dedicated Wealth Strategist
You’re not left to figure this out alone. You have a dedicated strategist in your corner who understands your full financial picture and helps you make high-level decisions with precision. Every move is coordinated, every decision intentional, and nothing falls through the cracks.
2
Comprehensive Financial Mapping
We bring total clarity to your financial world. You’ll see exactly where your money is going, where it’s underperforming, and where the biggest opportunities are, so you can stop guessing and start making calculated, high-impact moves.
3
Financial Scorecard Platform
Your finances are translated into a clear, objective scorecard that shows you where you’re strong, where you’re exposed, and where to optimize. This gives you the ability to make confident decisions without emotion, confusion, or second-guessing.
4
Tax Strategy and Implementation
Instead of overpaying year after year, you’ll operate from a proactive tax strategy designed to legally keep more of what you earn. You’ll know exactly what’s available to you, what you’ve been missing, and how to implement it with precision.
5
Cash Flow Optimization
We unlock trapped cash inside your current system so you have more liquidity and control. Without increasing your income, you create more usable capital to deploy, invest, and build with.
6
Investment Framework
You stop chasing random opportunities and start investing with clarity. You’ll know exactly what fits your goals, your risk tolerance, and your lifestyle, so every investment decision becomes strategic, not reactive.
7
Asset Protection
As your wealth grows, so does your exposure. We help you structure and protect what you’re building so it’s not vulnerable to unnecessary risk, lawsuits, or poor planning.
8
Legacy and Long Term Planning
This is where wealth becomes legacy. You’ll begin structuring your finances in a way that extends beyond you, creating systems that preserve, grow, and transfer wealth intentionally across generations.
9
Private Wealth Education Vault
You gain access to a deep library of advanced financial education so you’re never dependent on guesswork or outdated advice. You understand the strategy behind every decision you make.
10
Bi-Weekly Group Sessions
You stay sharp and ahead of the curve with ongoing training and real-time insights. This keeps your strategy relevant as markets, laws, and opportunities evolve.
11
Vetted Expert Network
You don’t waste time searching for the right professionals. You’re connected to a trusted network of experts who already understand these strategies, ensuring execution is done right the first time.
12
Accountability and Implementation Support
This is where most people fall short and where you gain the edge. You’re guided to take action, implement strategically, and stay consistent so results actually compound over time.
13
Ongoing Strategy Adjustments
Your strategy evolves as you do. As your income, business, and goals grow, your financial system adapts, ensuring you’re always positioned for the next level, not stuck in an outdated plan.
A company that genuinely cares about the growth of its clients.
Wealth Factory is more than just another financial service, they actually care. Their focus isn’t only on numbers, but on helping clients build confidence, improve their financial habits, and create long-term growth. The support feels personal and genuine, and it’s clear they want their clients to succeed, not just check boxes. It’s refreshing to find a company committed to both financial results and personal improvement.
Cristian Lird
Supercharge Your Entrepreneurial Growth
Working with Wealth Factory has enabled me level up my thinking and break through to the next level with my business and entrepreneurial journey. My wealth architect, Derrick Larsen, is a phenomenal resource and has led me through self-discovery and breakthrough with an abundance mindset. He’s also been fantastic at helping to make sense of my sometimes chaotic thought patterns and help to refine my ideas and optimize my overall wealth. Most highly recommended!
Glenn Miller
My experience with Wealth Factory…
My experience with Wealth Factory (Derrick Larsen) has been a good experience because of the consistency in which I am held accountable to engaging various processes of managing my finances as well as gaining knowledge in areas I did not have access to prior to this experience. It keeps me cognizant of the ever-changing market and its challenges for those planning for retirement and gives me access to various financial experts with the click of a button. Not to mention the countless educational videos and live webinars that are an excellent source of information before making any big decision. Derrick Larsen has been great in educating me in the area of real estate and just overall helping me to better define my investor DNA. I would recommend Wealth Factory to anyone in need of real financial expertise.
Rhonda
Great information and team to help you…
Great information and team to help you take action with your own finances and business! Would totally recommend to anyone trying to put the big pieces together so it makes sense and fits your priorities. Hard to get this personalized approach to finance/business/life that complements each other.
Bridgette
Wealth Factory literally offered a…
Wealth Factory literally offered a wealth of information for me to dive into right away. I highly recommend them to anyone wanting to begin learning about your future financial health or for seasoned investors. I am so grateful for the customer service that was offered and was available anytime I had questions. Dani Heredia was very personable and easy to consult with. Thank you!
Jackie
Thank you Wealth Factory for giving me guidance, direction, and contacts to help me stay on track planning ahead and meeting my longer term goals.
The Wealth Factory mind set is very much in alignment with my personal views and goals. Their personal coaching has been much appreciated as I now have someone else to help me hold myself accountable and help me moving forward with some of my higher level, long range goals/plans. Wealth Factory also has many connections with companies who have both given me ideas and with whom I have contracted in order to accomplish Professional Projects for me and my company. The money I have paid for Wealth Factories Services has been returned many times over.
Doug
About Norm Westervelt
& Wealth Factory
Norm Westervelt is the CEO of Wealth Factory, a serial entrepreneur, and a leading voice in teaching modern families how to implement the same wealth strategies used by legacy families.
After building multiple successful businesses, Norm began to notice a pattern: even high income earners were still operating within financial systems that limited their control and long term wealth potential.
That realization led him to study how the ultra wealthy actually manage money, not through traditional banks, market speculation, or conventional financial planning, but through systems designed for control, liquidity, and generational longevity.
By diving deep into strategies used by families like the Rockefellers, Norm uncovered a different way to think about money, one focused on ownership, structure, and keeping wealth within the family.
Our mission at Wealth Factory is to help families build true, lasting wealth that spans generations. We do this by empowering individuals to take control of their money through proven financial strategies rooted in ownership, liquidity, and long term thinking.
We aim to redefine how wealth is built by helping our clients move beyond traditional financial systems that rely on banks, debt, and market uncertainty, and instead implement systems that give them more control, stability, and predictability.
In doing so, they are able to grow and protect their wealth more efficiently, without relying on speculation or strategies that put their financial future at risk.
Our ultimate vision is to disrupt a broken financial system that keeps people dependent, reactive, and stuck in cycles of earning and losing, and replace it with a model where individuals and families are empowered to take ownership of their money, create generational wealth, and build a legacy that lasts.
Your family's fortune doesn't have to end with you.
