Sales are the lifeblood of any business and, as such, increasing your conversion rate should be a key focus. This article is going to cover some key tips to increase your conversion rate, thereby giving your business a boost.
What exactly is the conversion rate?
First and foremost, it’s important to understand what a conversion rate is. In simple terms, your conversion rate is the percentage of visitors to your website or landing page who take the desired action. That desired action could be anything from buying a product to signing up for a newsletter.
There are a number of factors that can influence your conversion rate, and it’s important to take all of these into account when trying to increase conversions. With that said, let’s take a look at some key tips to increase your conversion rate.
How To Increase Your Conversion Rate
Your conversion rate is an important metric to track because it tells you how effective your marketing efforts are. If you want to increase your sales and conversions, you need to know the right strategies to use. There are a number of things you can do to increase your conversion rate, and the best approach will vary depending on your business, products, and customers.
In general, though, there are a few key strategies you can use to boost sales and improve conversions. Let’s dive into 26 tips to boost your conversion rates!
1. Set up a sales funnel.
A sales funnel is a process that businesses use to track and guide customers through the journey from initial awareness of a product or service to eventual purchase. By mapping out this journey and understanding where customers drop off, you can identify areas where you need to improve in order to increase conversions.
There are many different ways to set up a sales funnel, but a typical funnel will include the following stages:
- Awareness: The customer becomes aware of your product or service.
- Interest: The customer shows interest in what you’re offering.
- Decision: The customer decides whether to buy from you or not.
- Action: The customer takes the desired action, such as making a purchase.
There are a number of things you can do at each stage of the funnel to increase conversions. For example, you can use targeted marketing to generate awareness of your product among potential customers. Once someone is aware of what you’re selling, you can use content and discounts to pique their interest and encourage them to learn more.
2. Tell visitors exactly what they are going to get.
Be clear about what you’re offering and what the customer will get by taking the desired action. If your offer is confusing or unclear, people are less likely to convert. Make sure your call-to-action (CTA) is specific and that it tells visitors exactly what they need to do.
For example, if you’re selling a product, your CTA might be “Buy Now.” If you’re offering a free download, your CTA could be “Download Now.”
3. Include a clear value proposition.
Your value proposition is the reason why someone should buy from you. It’s what makes you unique and different from your competition. If you can’t clearly articulate your value proposition, it’s unlikely that people will convert.
Make sure your value proposition is front and center on your website and that it’s clear, concise, and easy to understand.
4. Cut up the jargon and address objections.
Jargon is any language that’s specific to a particular industry or field. It can be helpful in some situations, but in most cases, it’s best to avoid jargon when you’re trying to increase conversions.
That’s because jargon can be confusing and off-putting to customers who aren’t familiar with it. If you use jargon on your website, there’s a good chance that people will leave without taking any action.
Instead of using jargon, focus on addressing common objections that people might have about your product or service. By doing this, you can increase the chances of overcoming any objections and convincing someone to convert.
5. Offer proof and add a guarantee.
When you’re trying to increase conversions, it’s important to offer proof that your product or service is worth the investment. This could be in the form of testimonials, reviews, case studies, or even a money-back guarantee.
People are more likely to convert if they feel like they’re making a safe and informed decision. By offering proof and a guarantee, you can give people the confidence they need to take action.
6. Offer a money-back guarantee.
A money-back guarantee is a great way to increase conversions by giving people the reassurance they need that they’re making a safe investment. If you offer a money-back guarantee, make sure it’s prominently displayed on your website and that it’s easy for people to understand.
7. Remove unnecessary form fields on your website.
If you’re asking people to fill out a form on your website, make sure you only include the fields that are absolutely necessary. The fewer fields there are, the more likely people are to convert.
Including too many form fields can be off-putting and increase the chances that someone will abandon the form altogether. Only ask for the information you need, and make sure the form is easy to understand and use.
When it comes to filling out a form, keep it simple and keep it short. Include the important aspects–name, email address, credit card information–and move on.
8. Shorten your forms.
This falls along the same lines as removing unnecessary form fields. You want to make sure your forms are as short as possible. The shorter the form, the more likely people are to fill it out. Make the process of filling out your forms as easy and painless as possible by shortening them. The shorter they are, the more likely people are to convert.
Make sure you’re only asking for the information you need, and don’t include any superfluous fields. If someone feels like they’re being asked to fill out too much information, they’re less likely to convert.
9. Include a privacy statement on opt-in forms.
If you’re including an opt-in form on your website, make sure you also include a privacy statement. This will let people know that their information is safe with you and that you won’t share it with anyone.
Including a privacy statement can increase the chances that someone will fill out your form. People are more likely to convert if they feel like their information is safe and secure.
10. Optimize for mobile devices.
More and more people are using mobile devices to browse the internet. If your website isn’t optimized for mobile, you’re missing out on a lot of potential conversions.
Make sure your website is responsive and that it looks good on all devices. People should be able to easily navigate your website and find the information they’re looking for, no matter what device they’re using.
If your website isn’t optimized for mobile, you’re missing out on a lot of potential conversions. People should be able to easily find what they’re looking for on your website. If your website is difficult to navigate, people will likely leave without taking any action.
11. Localize your content.
If you’re targeting a specific location, make sure your content is localized. This means including relevant keywords and phrases, as well as making sure your contact information is up to date.
Localizing your content can increase conversions by making it more relevant to your target audience. People are more likely to convert if they feel like the content is tailored specifically for them.
12. Add testimonials, reviews, and logos on your site and social media pages.
Testimonials, reviews, and logos from happy customers can increase conversions by giving people social proof that your product or service is worth their time and money.
Make sure the testimonials and reviews are from real people, and include as many details as possible. The more specific the testimonial or review, the more credible it will be.
You can also include customer logos on your website and social media pages. This will increase trust and credibility, and make it more likely that people will convert.
13. Track how people interact with your site.
If you’re not tracking how people interact with your site, you’re missing out on valuable data that can help you increase conversions.
Use Google Analytics or another similar service to track things like page views, time on site, and bounce rate. This data can help you identify areas where your website is falling short and make the necessary changes.
14. Remove distractions.
Distractions can increase the chances that someone will leave your site without taking any action. Examples of distractions on a website include:
- social media widgets
- banner ads
If you want people to convert, you need to remove anything on your website that isn’t directly related to converting visitors into customers. The less distracted people are, the more likely they are to take action.
15. Increase trust and remove friction.
If you want people to convert, you need to increase trust and remove any friction that might be preventing them from doing so.
Some ways to increase trust include:
- including testimonials and reviews
- using strong security measures
16. Make the initial step really easy on your landing page or sales page.
If you want people to take action, you need to make it as easy as possible for them. This means having a clear and concise call-to-action (CTA) and making sure the initial step is easy to understand and follow.
Your CTA should be visible and stand out from the rest of the page. It should be clear and concise, and tell people exactly what you want them to do. The initial step should be easy to understand and follow. If it’s not, people will likely leave without taking any action.
17. Add a third-party signup service.
If you’re having difficulty getting people to sign up for your service, you can increase conversions by using a third-party signup service. This will make it easier for people to sign up, and increase the chances that they’ll actually use your service.
There are a number of different signup services available, so choose one that’s well-reviewed and has a good reputation.
18. Strengthen your CTA copy.
The copy on your CTA can have a big impact on conversion rates. If you want people to take action, you need to make sure your CTA copy is strong and persuasive.
Some tips for writing strong CTA copy include:
- using first-person pronouns
- including a sense of urgency
- making the offer clear
- being specific about the benefit
Your CTA copy should be clear, concise, and persuasive. It should use first-person pronouns and include a sense of urgency. The offer should be clear and the benefit should be specific.
19. Add live chat to your site.
Adding live chat to your website can increase trust and make it more likely that people will convert. Having someone available to answer questions in real-time can increase trust and make it more likely that people will convert.
There are a number of different live chat services available, so choose one that’s well-reviewed and has a good reputation.
20. Try another offer or recommend related products.
If you want to increase your conversion rate, you can try different offers and recommend related products. This will help increase the chances that people will actually take action and become customers.
One way to increase conversions is to try a different offer. If the current offer isn’t working, try something else that might be more appealing to your audience. You can also recommend related products on your website or landing page. This will increase the chances that people will actually take action and become customers.
21. Add a countdown timer.
Adding a countdown timer to your website or landing page can increase urgency and make it more likely that people will convert. Countdown timers create a sense of urgency and can increase conversions.
A countdown timer is an easy and inexpensive way to keep the drive up on your website, encouraging momentum and conversions.
22. Add a point of purchase upsell.
A point of purchase upsell is an offer to buy a related product or service at the time of purchase. This can increase sales and make it more likely that people will convert. Examples of this include offering a discount on a related product, or offering an upgrade at the time of purchase.
A point of purchase upsell is a great way to increase sales and conversions. By offering a discount or upgrade at the time of purchase, you can make it more likely that people will take action and buy from you.
Think of those last-minute items you peruse when you’re standing in the check-out line. How many times have you found a little something that just piques your interest and causes you to reach out your hand? A point of purchase upsell on your website reels in customers just like that!
23. Offer various payment options.
If you want to increase your conversion rate, you can offer various payment options. This will make it easier for people to pay, and increase the chances that they’ll actually use your service.
Offering various payment options on your website is a great way to increase conversions. By making it easier for people to pay, you can increase the chances that they’ll actually use your service. You can also offer discounts for different payment options, which will further increase conversions.
24. A/B test your headlines.
A/B testing your headlines means trying two different headlines to see which one is more effective. You can do this by creating two different versions of a headline and seeing which one gets more people to click on it.
A/B testing is a great way to increase your conversion rate. By trying different headlines, you can see which one is more effective at getting people to click on it. This will help you increase the chances that people will actually read your content and take action.
25. Test variation of your CTA button.
The CTA button is the button on your website or landing page that people use to take action. You can test different versions of this button to see which one is more effective.
Testing different versions of your CTA button is a great way to increase your conversion rate. By trying different buttons, you can see which one is more effective at getting people to take action. This will help you increase the chances that people will actually use your service or buy your product.
26. Create abandoned cart email campaigns.
Have you ever been part way through your online shop, had the items in the cart, ready to pay, and then gotten distracted or you just weren’t ready to spend yet? Then a little while later, you get an email asking if you forgot something! This is the abandoned cart campaign.
An abandoned cart email campaign is a great way to increase your conversion rate. By sending emails to people who have abandoned their cart, you can increase the chances that they’ll actually complete their purchase.
The Bottom Line…
There are many ways to increase your conversion rate. By using urgency, offering discounts or upgrades, making it easier to pay, and testing different headlines and buttons, you can increase the chances that people will take action and buy from you.
If you’re looking for more information on conversion rates, tips for your business, or other digital marketing advice, be sure to check out our other fantastic and informative articles!