On March 20th, 2017, at the remarkable age of 101, David Rockefeller passed away.
He was the last surviving grandchild of John D. Rockefeller, the Standard Oil tycoon and America’s first billionaire.
The 140-year-old family fortune continues on with the 4th, 5th, and 6 generations — and stands as a lesson on generational wealth for us all.
As you’ll see below, it’s our mission to help entrepreneurs like you build a financial legacy that lasts — just like the Rockefellers did — for your children, grandchildren, and more.
The Story
There’s a famous proverb coming out of the industrial era that reads, “Shirt sleeves to shirt sleeves in three generations.”
The scarcity-minded message is that even if you are an extraordinary financial success, your wealth will not survive three generations — and even your grandchildren will be starting from square one.
This was true of many Gilded Age fortunes — most famously of the Vanderbilt family who saw a grandchild of the second richest man in American history die penniless.
But the Rockefellers have proven otherwise.
Through a series of family trusts, family businesses and a “Family Office” full of financial professionals who manage the money — the Rockefeller fortune persists and is rumored to be at more than $11 billion today.
Where’s the Opportunity?
Years ago, we the chance to observe the inner-workings of a Family Office. And we got an up-close look at how the finances of extraordinarily wealthy families are managed.
What we saw was a team of financial professionals — each with their own specialty — working together to create a comprehensive wealth strategy for each unique family.
We also gained an understanding of the financial technology the Rockefellers have long utilized to pass wealth on to the next generation — that is now an important piece of many of our members’ wealth architecture.
Bringing this level of service to today’s up-and-coming entrepreneurs — and not just the already super-wealthy — was a major driver behind our decision to start Wealth Factory.
And we wrote What Would Billionaires Do? to reveal how wealthy families like the Rockefellers use this special financial technology to make their wealth last.
To say thank you for investing your time with us each week — and to toast to the Rockefeller way — we’d like to offer you copy of this book.
What To Do Next
If you want to discover how to build a financial legacy that lasts for your children, grandchildren, and more, please check out the book:
And you’re welcome to pass this gift along and share it with friends and family — especially the next generation.
Build the life you love,
The Builders at Wealth Factory
What is Living Wealthy Weekly?
Each week we share timely trends, news stories, and current events that affect your life. We help you see the impact, personally and socially, and give you possible solutions to avoid any negative effects. We also give you additional links and resources if you want to investigate further. The purpose is not to be the last word on any topic. Rather it’s to help us all stay informed of what’s going on in the world without letting those events negatively impact your lifestyle. Our goal is to help us all live richer, fuller lives from a position of financial strength. This allows you to weather economic hard times, and seize whatever new opportunities arise in our changing world.
