Watch this short explainer video to see if you qualify.
Exclusively For High 6 and 7-Figure Earners.
You’re Making $200K+ So Why Are You Still Living Like You’re Just Getting By?
Because without the right structure, high income just leads to higher taxes, missed opportunities, and stalled wealth. We help you fix that.
As seen on
Watch this short explainer video to see if you qualify.
The first
generation builds it.
The second
enjoys it.
The third
destroys it.
It's time to break
the vicious circle.
Some fortunes last six generations. Most don’t last three.
The difference isn’t luck, talent, or returns, it’s architecture.
Why This Works For 6 & 7 Figure Earners
Take Control of Your Income
You’re already earning at a high level, this shows you how to keep more of what you make, take back control, and multiply it without depending on banks, Wall Street, or outdated financial advice.
One Cohesive Wealth System
It replaces fragmented, conflicting strategies with one cohesive system that aligns your income, tax strategy, investments, and protection into a clear, intentional plan.
Clarity and Confident Decisions
You gain full visibility and control over your financial life, eliminating guesswork and allowing you to make confident, high-level decisions with precision.
Turn Income Into Legacy
It’s built for people with momentum, helping you turn strong income into structured, protected, and scalable generational wealth that actually lasts.
Build Wealth That Compounds
Instead of chasing returns or reacting to the market, you implement a repeatable, proven system designed to compound, protect, and sustain your wealth for decades and beyond.
You Can Argue With Theory. You Can't Argue With Real Numbers.
Explore what happens when entrepreneurs make the right decision.
What You Get.
Pillar 1 — The Family Bank
A whole life policy structure that lets you borrow against your own wealth, fund major purchases, and pay yourself interest — the same mechanism the Rockefellers used to keep capital inside the family instead of surrendering it to banks.
Cash Flow Optimization
Investment Framework
Pillar 2 — Tax Elimination Strategy
Estate taxes, income taxes, and capital gains — instead of overpaying year after year, you’ll operate from a proactive tax strategy designed to legally keep more of what you earn. You’ll know exactly what’s available to you, what you’ve been missing, and how to implement it with precision.
Tax Strategy and Implementation
Pillar 3 — Asset Protection & Dynasty Trust Architecture
A properly structured trust doesn't just pass assets — it instills values, gates access based on behavior, and protects heirs from themselves. Combined with entity-level protection, your wealth becomes untouchable in a lawsuit and intact across generations.
Asset Protection
Legacy and Long Term Planning
Pillar 4 — Family Governance
The Vanderbilts had no governance. The Rockefellers had constitutions, family councils, and mandatory financial education. A family bank without governance is just a trust fund waiting to be destroyed.
Private Wealth Education Vault
Bi-Weekly Group Sessions
Dedicated Wealth
Architect
Architecture Mapping & Scorecard
Vetted Expert
Network
Accountability & Implementation
Ongoing Architectural Adjustments
A company that genuinely cares about the growth of its clients.
Wealth Factory is more than just another financial service, they actually care. Their focus isn’t only on numbers, but on helping clients build confidence, improve their financial habits, and create long-term growth. The support feels personal and genuine, and it’s clear they want their clients to succeed, not just check boxes. It’s refreshing to find a company committed to both financial results and personal improvement.
Cristian Lird
Supercharge Your Entrepreneurial Growth
Working with Wealth Factory has enabled me level up my thinking and break through to the next level with my business and entrepreneurial journey. My wealth architect, Derrick Larsen, is a phenomenal resource and has led me through self-discovery and breakthrough with an abundance mindset. He’s also been fantastic at helping to make sense of my sometimes chaotic thought patterns and help to refine my ideas and optimize my overall wealth. Most highly recommended!
Glenn Miller
My experience with Wealth Factory…
My experience with Wealth Factory (Derrick Larsen) has been a good experience because of the consistency in which I am held accountable to engaging various processes of managing my finances as well as gaining knowledge in areas I did not have access to prior to this experience. It keeps me cognizant of the ever-changing market and its challenges for those planning for retirement and gives me access to various financial experts with the click of a button. Not to mention the countless educational videos and live webinars that are an excellent source of information before making any big decision. Derrick Larsen has been great in educating me in the area of real estate and just overall helping me to better define my investor DNA. I would recommend Wealth Factory to anyone in need of real financial expertise.
Rhonda
Great information and team to help you…
Great information and team to help you take action with your own finances and business! Would totally recommend to anyone trying to put the big pieces together so it makes sense and fits your priorities. Hard to get this personalized approach to finance/business/life that complements each other.
Bridgette
Wealth Factory.
Norm Westervelt is the leading voice in teaching modern families how to implement the same wealth strategies used by legacy families.
After building multiple successful businesses, Norm began to notice a pattern: even high income earners were still operating within financial systems that limited their control and long term wealth potential.
That realization led him to study how the ultra wealthy actually manage money, not through traditional banks, market speculation, or conventional financial planning, but through systems designed for control, liquidity, and generational longevity.
By diving deep into strategies used by families like the Rockefellers, Norm uncovered a different way to think about money, one focused on ownership, structure, and keeping wealth within the family.
Norm Westervelt
Serial entrepreneur,
CEO at Wealth Factory
Our mission at Wealth Factory is to help families build true, lasting wealth that spans generations. We do this by empowering individuals to take control of their money through proven financial strategies rooted in ownership, liquidity, and long term thinking.
We aim to redefine how wealth is built by helping our clients move beyond traditional financial systems that rely on banks, debt, and market uncertainty, and instead implement systems that give them more control, stability, and predictability.
In doing so, they are able to grow and protect their wealth more efficiently, without relying on speculation or strategies that put their financial future at risk.
Our ultimate vision is to disrupt a broken financial system that keeps people dependent, reactive, and stuck in cycles of earning and losing, and replace it with a model where individuals and families are empowered to take ownership of their money, create generational wealth, and build a legacy that lasts.
Your family's fortune doesn't have to end with you.
