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You won the business game. Are you winning the wealth game?
Making money isn’t the problem. You’ve already grown the revenue and built the team and the business. But we hear the same thing from successful owners earning $300K, $500K, even $1M+ a year: “I know I’m successful. I just don’t feel as financially ahead as I should.”
- Revenue targets
- Forecasts
- Cash-flow planning
- KPIs
- Processes
- Accountability
- A CPA at tax time
- A few investment accounts
- Some insurance
- A couple of entities
- Occasional distributions
- Whatever is left over.
More income ≠ more wealth. Here’s what happens in between.
Your business can generate millions while your personal wealth stays surprisingly dependent on it.
The problem usually isn’t one bad decision. It’s what happens to every dollar between business profit and your personal balance sheet.
Every dollar of profit has to make it through several decisions before it becomes personal wealth.
If your business stopped producing income tomorrow, how much of what you’ve built would still be working for you?
Three questions every owner should be able to answer, and most can’t.
How should money move from your business into your personal wealth?
Your business has a compensation strategy for everyone but you. That needs to change.
- Salary vs. distributions vs. owner compensation — what each is actually for
- The 4 numbers that determine how much the business should retain, how much you should receive, and how much should become wealth
What should you review before December 31?
Tax preparation asks what happened. Tax planning asks what can still be changed.
- The Augusta Rule — when and how it can actually work
- Whether your current owner compensation still makes sense
- The year-end decisions we review with Wealth Factory clients before the window closes
How do you turn 2027 business success into measurable personal wealth?
You already have a revenue target. Now give that revenue a job.
- Build your 2027 Owner Wealth Plan
- Decide how much of your success should become personal capital
- Build toward a financial life that becomes less dependent on the business
- You have specialists. Do you have someone owning the whole strategy?
Not just ideas. A starting point for your 2027 wealth plan.
The 2027 Owner Wealth Plan
- 01
Your 2027 Owner Wealth Plan
A simple framework for deciding what the business retains, what you receive, and what should become personal wealth.
- 02
Your year-end review list
The financial decisions worth looking at before December 31 while there’s still time to act.
- 03
Your biggest wealth gap
A clearer view of where your business success is, or isn’t, translating into personal wealth.
Built for owners whose business is already working.
This is for you if
- Your business is established, profitable, and pays you $300K+ a year
- Your business is still your largest asset by far
- You have a CPA, an advisor, maybe a few entities, but no one coordinating the whole picture
- Your income grew this year, but your net worth didn’t keep pace
- You want 2027 growth to show up on your personal balance sheet, not just the company’s
This may not be for you if
- You’re still trying to make the business consistently profitable
- You’re looking for stock tips, crypto plays, or a quick financial “hack”
- You want a generic plan without looking at your actual numbers
Two people who have this conversation with business owners every week.
Norm Westervelt
Norm leads Wealth Factory, helping successful business owners turn business income into a coordinated personal wealth strategy across owner compensation, tax planning, asset protection, and long-term wealth building.
Eric Sullivan
Eric works directly with business owners on the financial decisions behind liquidity, cash flow, owner compensation, and long-term wealth. He also hosts The Wealth Factory Podcast, where he explores why high income so rarely turns into real wealth.
“I really appreciate that Wealth Factory focuses on education, not just selling financial products. The webinar was practical, easy to follow, and I walked away with specific steps I could actually apply to my own situation.”
“What stands out to me most is how much useful content Wealth Factory gives away for free — between the webinars and YouTube, there’s always something genuinely valuable to take away.”
“I’ve been working with Wealth Factory for more than three years, and I still get value from both the free webinars and the sessions our coaches run inside Wealth Architecture. The education is consistently practical, relevant, and easy to apply.”
“Every time I join one of these webinars, I come away with at least one or two ideas I can use right away. It’s not just theory — they do a good job of making complex financial topics feel practical.”
“I’ve followed Wealth Factory’s content for a while, and the webinars are probably my favorite format.”
Attendee experiences are individual and not a guarantee of future outcomes.
Questions before you join
Is it free?
Yes, the webinar is completely free. We’ll spend the session teaching, working through the framework, and showing you how to apply it to your own numbers.
I can’t make it live. Should I still register?
Yes. Everyone who registers will receive the webinar recording and the 2027 Owner Wealth Plan worksheet by email.
I already have a CPA. Will this just repeat what they tell me?
No. Your CPA may help with taxes, your advisor with investments, and your attorney with legal structure. This webinar is about how those decisions work together, and how business income ultimately becomes personal wealth.
Do I need to prepare anything?
No formal preparation. If you have a rough idea of your revenue, owner income, business reserves, personal spending, and current assets, you’ll get more out of the session
Is this financial, tax, or legal advice?
No. The webinar is educational and designed to help you understand the decisions worth reviewing. Any strategy you consider should be evaluated with your own CPA, attorney, or financial advisor based on your specific situation.
Your family's fortune doesn't have to end with you.
