How To Start A Business In 16 Steps: The Small Business Guide

Thinking of starting your own business? Congratulations! Starting a business is a challenging and rewarding experience. There are many things to consider when starting a business, from choosing the right business idea to setting up your finances. This guide will walk you through the 16 steps you need to take to start a successful small business. Let’s get started!

What Exactly is a Small Business? 

A small business is typically defined as a company that employs fewer than 500 employees. However, the exact definition can vary depending on the country and industry. In the United States, for example, a small business is usually considered to be an independently owned and operated company with annual revenue of less than $5 million. 

Other common characteristics of small businesses include limited resources, close personal relationships between owners and employees, and a focus on local or niche markets. 

Despite their size, small businesses play a vital role in the economy, accounting for more than half of all private sector jobs in the US. They are also typically more nimble and adaptable than large corporations, making them well-positioned to seize new opportunities and respond to change. As such, small businesses are an essential part of any healthy economy.

How To Start a Business 

Entrepreneurship is a great way to achieve financial independence and achieve your goals. Of course, starting a business is not easy. It takes hard work, dedication, and a bit of know-how. Here are a few tips to get you started on the right foot.

1. Find a business idea and refine it

A business is nothing without the right idea! Brainstorming potential business ideas is the very first step to becoming an entrepreneur. Coming up with a great idea might be harder than it seems. 

Define your “why.”

Before you can choose a business idea, it’s important to understand your motivations. Why do you want to start a business? What are you hoping to achieve? Answering these questions can help to focus your search and make it more likely that you’ll find a business idea that’s a good fit. 

For example, if you’re looking for financial security, then a business with high startup costs and a long path to profitability is likely to be a poor choice. On the other hand, if you’re passionate about your work and want to build something that reflects your values, then finding a profitable niche may be less important. 

By clarifying your motivations from the outset, you’ll be in a better position to find a business idea that meets your needs.

See if it’s better to franchise or not 

Franchises can be a great way to get your business up and running quickly and with minimal hassle. However, there are also some potential drawbacks to keep in mind. 

For one thing, franchises typically require a significant up-front investment. Additionally, you will be required to follow the franchisor’s rules and guidelines, which can limit your ability to be creative and innovative. Finally, you will need to share profits with the franchisor, which means that your potential earnings may be lower than if you were going it alone. 

Ultimately, whether or not a franchise is the right choice for you depends on your individual circumstances and goals. If you have the financial resources and are willing to stick to the franchisor’s rules, then a franchise can be a great way to get your business off the ground. However, if you’re looking for more autonomy or have limited financial resources, then starting your own business from scratch may be the better option.

2. Conduct market research

Anyone looking to start a business needs to fully understand the market they’re about to enter. This includes knowing the current market trends in your industry, what consumers want and need, and what your competition is up to. 

There are many ways to go about conducting market research. You can start by reading trade publications, searching online, attending industry events, or even talking to people in your target market–networking is key to any business! 

Once you have a good understanding of the market, you can start to develop a business plan and marketing strategy. With a solid foundation in place, you’ll be well on your way to starting a successful business.

3. Clarify your target customers 

You can’t open up a business without knowing who your target audience is going to be! Your customers or clients will be the lifeline of your business, so it’s important to understand as much about them as possible. 

This process is known as market research, and there are a few different ways to go about this. One is to set up a focus group and ask potential customers questions about your product or service. You can also survey people online or in person. 

Another option is to look at data from similar businesses in your industry. This can give you an idea of what’s working well and what areas you need to improve in. Once you’ve done thorough market research and clarified your target customers, it’s time to move onto your business plan!

4. Write your business plan

A business plan is like a roadmap for your business–it sets out where you want to go and how you’re going to get there. It’s essential to have one because it will give you a clear idea of what you need to do to make your business successful.

There are a few things you need to include in your business plan: an executive summary, a description of your product or service, your target market, your marketing strategy, your financial projections, and your management team. Don’t worry if you’re not sure how to go about writing all of this–there are plenty of resources available to help you. 

The most important thing is to just get started. Once you’ve got a rough draft of your business plan, you can start refining it and making it better. Remember, your business plan is a living document–it should be updated as your business grows and changes.

Consider an exit strategy 

Unfortunately, life has a funny way of sending us curve balls and really throwing us off track. What happens if your business doesn’t take off as planned? Do you have a Plan B? Having an exit strategy can help you weather the tough times and give you a clear path forward. They’re also important because they allow you to cut your losses and move on if necessary. 

5. Choose a business structure 

When you’re starting a business, one of the first decisions you’ll need to make is what type of business structure is right for you. There are four main types of business structures in the US: sole proprietorship, partnership, limited liability company (LLC), and corporation. Each has its own advantages and disadvantages, so it’s important to choose the one that best suits your needs. 

Here’s a quick rundown of each type of business structure:

Sole proprietorship 

A sole proprietorship is often a good choice for small businesses. For starters, sole proprietorships are relatively easy and inexpensive to set up. You don’t need to file any special paperwork or pay any fees–all you need to do is register your business with your local government. 

Additionally, sole proprietorships offer flexibility in terms of how you run your business. As the owner, you have complete control over decision-making and can change direction as you see fit. 

Finally, sole proprietorships are not subject to the same complex tax laws as other business structures, making them simpler to manage from a financial perspective.

Of course, there are also some downsides to consider. For example, sole proprietorships offer limited liability protection–meaning that if your business faces legal trouble, you could be held personally responsible. It can also be difficult to raise capital for a sole proprietorship since investors may be hesitant to put their money into a business with only one owner. 


A partnership is exactly what it sounds like–two or more people working together. In this case, those people are working together to run a business. Each partner shares in the profits (and losses) of the business, and they also share in the decision-making. 

Partnerships can be informal or formal, and they can be either registered with the state or unregistered. There are pros and cons to each type of partnership, so it’s important to weigh all your options before making a decision. 

For example, informal partnerships are generally less expensive and easier to set up than formal partnerships, but they offer less protection in terms of personal liability. 

On the other hand, formal partnerships offer more protection but they can be more expensive and complex to set up. Ultimately, it’s important to choose the type of partnership that makes the most sense for your business.

Limited Liability Corporation (LLC) 

If you’re looking for the option that offers protection from personal liability for business debts and actions, LLCs might be the right choice for you! This means that if your LLC is sued, your personal assets (like your home or savings account) are protected. 

There are plenty of other advantages to choosing an LLC such as choosing how you’re going to be taxed, either as a corporation or as a partnership. Lastly, LLCs are easy to manage and can have as few as one member.

LLCs are also easy to set up and manage, especially compared to other business structures. However, like each of the other options, there are a few disadvantages. For example, LLCs can be more expensive to set up than sole proprietorships or partnerships. Additionally, if your LLC doesn’t follow the correct procedures, it could be at risk of being dissolved. 


A corporation is a popular choice for businesses that are looking to raise capital or go public. One of the major benefits of a corporation is that it offers limited liability protection for its shareholders. This means that if the company is sued or incurs debt, the shareholders’ personal assets will not be at risk. Another bonus is that corporations tend to have an easier time raising money than other business structures. 

However, there are also a few drawbacks. Corporations can be more expensive and time-consuming to set up and maintain, and they’re subject to more government regulation than other types of businesses. 

It’s also important to note that corporations are subject to double taxation, meaning that they are taxed on their income and then their shareholders are also taxed on their dividends. 

6. Assess your finances 

Before you take the plunge into a new business, it’s important to assess your financial situation and make sure you have the resources in place to sustain a business. This means taking a close look at your income, debts, and other financial obligations. 

Here are a few tips when it comes to your finances: 

Perform a break-even analysis 

A big part of being a successful business owner is knowing how to manage your money. That’s why it’s important to do a break-even analysis before getting started. This will help you determine how much revenue you need to generate in order to cover your costs. 

To do a break-even analysis, start by listing all of your fixed costs (things like rent, insurance, and salaries) and variable costs (things like raw materials and marketing). Then, estimate how many units of your product or service you’ll need to sell in order to cover these costs. This will give you a good idea of what price point you need to set in order to make a profit

Watch your expenses 

You should have a good handle on your income and expenses before starting your business so that you can realistically assess how much you can afford to invest in your new venture. 

One of the best ways to do this is to create a budget and track your spending for a few months. This will give you a clear picture of where your money is going and where you might be able to cut back in order to free up some cash for your business. 

It’s also important to watch your business expenses carefully once you get started. Even if you’re not making a profit right away, it’s important to keep your costs under control so that you don’t put yourself in a difficult financial situation down the road. 

Consider your funding options 

There are several options when it comes to funding your business. One way is to use your own savings. This is a great option if you have enough money saved up to cover the start-up costs. However, it can be risky to put all your personal savings on the line. 

Another option is to take out a loan from a bank or other financial institution. This can give you the money you need to get your business off the ground, but you will need to repay the loan with interest. 

There are also government programs that provide funding for small businesses. These programs can be a great resource, but you will need to meet certain eligibility requirements. 

Choose the right bank for your business and open an account 

If you’re taking out a loan to fund your business, you’ll need to find a bank that will suit your needs. Look for a bank that offers free or low-cost checking and savings accounts, as well as business loans and lines of credit. You’ll also want to make sure the bank has experience working with businesses in your industry. 

Once you’ve found the right bank, you can open a business checking account. This account will be used to handle all of your business’s financial transactions, so be sure to choose an account that has low fees and offers features like online bill pay and mobile check deposit. 

Get a business credit card 

Another important step in starting a business is to get a business credit card. This will help you build a good credit history for your business, which will be important when you are trying to secure loans or other forms of financing. A business credit card can also help you manage your cash flow and expenses more efficiently. 

It’s important to remember, however, that you’ll need to repay any money you borrow plus interest. Therefore, it’s crucial to only borrow what you can afford to repay. A business credit card can be a valuable tool for financing your new business–just make sure you use it wisely!

7. Purchase a business insurance policy 

One key decision you’ll need to make is whether or not to purchase a business insurance policy. A business insurance policy can protect your company from a variety of risks, including property damage, liability, and even employee injury. If you’re not sure whether or not you need business insurance, consider the following factors:

  • The type of business you’re starting: If you’re starting a high-risk business, such as a construction company, you’re more likely to need business insurance than if you’re starting a low-risk business, such as an online retail store.
  • The size of your business: Small businesses are typically more vulnerable to risk than large businesses. As such, they often require more comprehensive insurance coverage.
  • Your financial situation: If you have significant assets, you may want to purchase insurance to protect them in case of a lawsuit or other financial loss.

Business insurance can be costly, but it’s important to weigh the cost of premiums against the potential cost of damages if your business is sued or experiences another type of loss. In many cases, business insurance is well worth the investment!

8. Build your team 

Before you can start building your business, you need to build your team. But where do you find the right people? Look for three things: expertise, passion, and fit.

Expertise is important, of course. But don’t overlook passion. After all, you’re going to be spending a lot of time with these people, and it’s much more fun to work with people who are as excited about the business as you are. But even more important than passion is fit. You want to make sure that everyone on your team shares your values and is committed to the same goals.

It takes a team to build a business, so make sure you put the right people in the right roles and give them the support they need to succeed. 

9. Build your website 

Your website is often the first point of contact between you and your potential customers, so it’s important to make a good impression. A well-designed website will give your customers confidence in your brand and convince them to buy from you. 

Here are a few tips to keep in mind when creating your website: 

  • Keep it simple, clean, and straightforward
  • Make it mobile-friendly
  • Use high-quality images
  • Write compelling copy

Following these tips will help you create a website that’s sure to impress potential customers and set your business up for success.

10. Pick your business location

There are a few factors to consider when making this decision, such as the type of business you’re starting, your budget, and your target market. 

For example, if you’re starting a retail business, you’ll want to choose a location with high foot traffic. If you’re on a tight budget, you may want to look for a space that doesn’t require too much renovations or repairs. And if you’re targeting a local market, you’ll want to choose a location that’s convenient for your target customers. 

Once you’ve considered all of these factors, you’ll be ready to choose the perfect location for your business.

11. Choose your business name

This is the step where your creativity really gets a chance to shine! You can have so much fun picking out your business name; do you want it to be witty? Are you going for a literal translation of your business? Will you simply be using your actual name? The sky’s the limit when it comes to a business name! 

A couple of things to keep in mind when choosing your business name: 

  • Your name should be reflective of your brand identity. What are the core values of your business? What message do you want to convey to your customers? Your name should be reflective of these things.
  • Your name should be easy to pronounce and spell. You want potential customers to be able to find you easily online and in directories.
  • Your name should be distinctive. With so many businesses out there, you want yours to stand out from the crowd. A unique name will help you achieve this.

12. Register your business

The process of registering your business may vary depending on your location and business type, but there are a few general steps you’ll need to follow. First, you’ll need to choose a business name and register it with the government. Then, you’ll need to obtain any licenses or permits required to operate your business. Finally, you’ll need to open a business bank account and obtain insurance.

Of course, this is just a basic overview of the registration process–there may be other steps involved depending on your specific circumstances. But once you’ve completed all the necessary paperwork, you’ll be ready to start growing your new business!

13. Get federal and state tax IDs

There are, of course, a few legalities you need to take care of before your business is up and running. One of the most important is getting federal and state tax IDs for your business.

The first step is to apply for a federal Employer Identification Number (EIN). This is a nine-digit number that will be used for all official paperwork related to your business, from tax returns to contracts. You can apply for an EIN online, by mail, or by fax. Once you have your EIN, you can move on to applying for state tax IDs.

Every state has different requirements for businesses, so it’s important to do some research before applying for your ID. In general, though, you’ll need to fill out some paperwork and pay a fee. 

14. Apply for licenses and permits

One of the most important things you’ll need to deal with is applying for licenses and permits. This can seem like a daunting task, but we’re here to help.

First, you’ll need to find out what licenses and permits are required in your state or municipality. The best way to do this is to contact your local Chamber of Commerce or Small Business Administration office. They’ll be able to give you a list of the licenses and permits you’ll need.

Once you have that list, the next step is to actually apply for the licenses and permits. This usually involves filling out some paperwork and paying a fee.

15. Bank on your branding, marketing, and advertising 

Creating a strong brand is incredibly important for the success of your business. It will be the foundation of your marketing and advertising, so it’s worth putting some time and effort into getting it right. Here are a few tips to help you get started:

  • Define your target market. Who are you selling to? This will influence everything from your branding to your marketing strategy.
  • Create a unique Selling Proposition (USP). What makes your business different from the competition? This is what will make you stand out in the marketplace.
  • Develop a strong visual identity. This includes things like your logo, website, and any other marketing materials you use. Make sure everything is consistent and professional-looking.
  • Invest in good quality marketing and advertising. This will help you reach your target market and promote your USP effectively.

16. Grow your business 

Once you’ve established a strong customer base and are generating a healthy profit, you can start to think about expanding your business by opening new branches or extending your product range. Either way, growing your business takes time and careful planning–but it’s definitely achievable if you’re willing to put in the hard work!

What is the Easiest Business to Start? 

When it comes to starting a business, there are many factors to consider. For some people, the easiest business to start is one that requires minimal investment and can be launched quickly. Others may prioritize businesses with high potential for growth or those that align with their existing skill set. 

There are also a number of reasons why people may want to start a business, from financial gain to pursuing a passion. Ultimately, there is no single answer to the question of what is the easiest business to start. The best answer for each individual depends on a variety of factors unique to their situation. However, by taking the time to evaluate their goals and resources, anyone can find the right business for them.

What is the Best Time to Start a Business? 

There’s no perfect time to start a business. But there are certain things you should keep in mind when you’re deciding when to dive on in. 

For example, the state of the economy can be an important factor. If you’re starting a business that is dependent on consumer spending, it might not be the best idea to launch during a recession. 

Another thing to consider is your own personal finances. If you’re starting a business on a shoestring budget, it might be tough to get things off the ground during tough economic times. 

Finally, think about your competition. If you’re entering a crowded market, it might be wise to wait for a lull in the action before launching your business. In the end, there’s no ultimate time to start a business.

What are the Most Successful Small Businesses? 

When it comes to small businesses, there are a few things that tend to set the most successful ones apart from the rest. For one, they usually have a clear niche and target market. They know who their ideal customer is and what needs or wants they have that their business can address. 

They also tend to have a strong brand that differentiates them from their competitors. In addition, successful small businesses are those that are well-managed and efficient, with systems and processes in place to help them run smoothly. 

Successful small businesses are typically made up of a team of dedicated employees who are passionate about their work and committed to providing the best possible experience for customers. 

To Sum Up

By following the 16 steps outlined in this guide, you’ll be well on your way to starting a successful small business. Just remember to do your research, create a solid business plan, and surround yourself with a great team of employees and customers. With hard work and dedication, you can make your business dreams a reality.


If you’re looking for more information to guide you on your business journey, check out these other great articles and remember to sign up for free email updates to optimize your cash flow and grow your empire!


Related Posts

Wealth Factory Logo

Wealth Factory is a team of financial experts teaching entrepreneurs and business owners how to build their Wealth Architecture and achieve economic independence.

© 2024 Wealth Factory, LLC

Disclaimer and Waiver - Wealth Factory, LLC®, its owners, officers, directors, employees, subsidiaries, service providers, content providers and agents (referred to as 'Wealth Factory') are not financial or investment advisors and not licensed to sell securities or investments. None of the information provided is intended as investment, tax, accounting or legal advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement, of any company, security, fund, or other offering. The information should not be relied upon for purposes of transacting securities or other investments. Your use of the information contained herein is at your own risk. The content is provided 'as is' and without warranties, either expressed or implied. Wealth Factory does not promise or guarantee any income or particular result from your use of the information contained herein. Under no circumstances will Wealth Factory be liable for any loss or damage caused by your reliance on the information contained herein. It is your responsibility to evaluate any information, opinion, advice or other content contained. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, or other content.